Writing Wilde - Writing Tip December 8, 2020

I’ve got a Tech Tip. Once in a while I come across something that changes how I do things. Later.com is one of those things. This Instagram Marketing Platform has a lot of features. I’m starting with the feature that allows me to add links to my Instagram posts, by using the link in the profile. I’ve tried other services, what I like about Later.com is the ability to link to the picture that you used in your post. The reader still has to go to your profile link, but when they choose that link, a page pops up with your most recent linked post first, then the ones that came before it.

The free option allows you to link 30 Instagram posts a month to say… your website, and one to your Amazon book page, and another to a Book Funnel download page. I can link to a specific newsletter or promotion this way. And it is wonderful. A post reader can click on Linkin.bio/ravynwilde and be taken to a page with the pictures from my chosen posts.

Later.com can be used on other social media platforms besides Instagram. In fact with the free plan you get one social set that can includes 30 posts each on Twitter, Facebook, Pinterest, and Instagram. You can also plan out your posts a month in advance. They also have several pad programs.

I already use Buffer to plan out all my social media. But Buffer doesn’t give me the option to link a page to Instagram posts. So… I am going to take some time and explore a bit.

Do you use Later.com? What other features do you find helpful?